VML specialises in bringing together planning, strategy, insight and execution. For SAP they are tasked with delivering smart ideas that build thought leadership across all regions and types of business.

Slotting directly into the creative agency, I worked as a content marketing expert within the strategy department to work out a framework and style guide for a series of blog platforms.

I then remained on the project as branded-content producer for the creative team; a safe pair of hands for client-facing work - strategy and creative in a single, powerful package.

Mercedes 

SLS AMG Gullwing - short film

Challenge:

“Jack, we need you to make a viral that shows how surprisingly practical the new Gullwing is, can you make a quick film that shows it looking aspirational and also, crucially, how easy it is for tall people to get in and out of the SLS.”

Idea:

Instead of watching the car drive around in circles, let’s make the world come to the car – and use it to tell a love story. 

Result:

"The Scenic Route. A life in the day of the SLS AMG Gullwing."

Turning the creative norm on its head, we made cut-out, “hand-made” sets, and put the car at the centre of its universe. Aside from when it parks in the studio in the first scene, the wheels don’t turn once. 

Released on Valentine’s Day 2012, directed by Nick Jones, with cinematography by top car man Tim Green and sets by illustrator Emma Rios, the film features a cameo appearance by British star Emilia Fox, as well as other friends and family.